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Brain Blast: An Overview of the World of Branding and Communications

Course information

Dates 15 – 16 July 2025
Time 2.00pm – 5.00pm
Cost $39
Delivery UC Campus
Commitment 2 days (6 hours)
Enrolments close 30 June 2025

About the course

Supercharge your creative problem-solving skills!

Year 10-12 is an important step on a student’s journey to HSC success. Students are normally yet to decide on areas of interest or university/career paths, or yet to establish a personal identity.

Consider the rapidly changing world, especially in post COVID. We need to be prepared to face situations that we have no prior experience or have never seen before. Hence, to thrive in the future, we need to be flexible and adaptable.

This short course will provide Year 10 - 12 students with an overview of the world of branding.Most importantly, to understand how design thinking is used to drive brand innovation. Students are guided by UC academics, giving them an inside glimpse of how brands are being managed and the challenges (and excitement) that comes with it.It promises to be a fun learning whilst providing a 'taste' of tertiary education.

After successful completion of the course, students will be:

  • Inspired to consider marketing communication as a degree
  • Exposed to design thinking that fuel brand innovation
  • Motivated with basic thinking process in creating a powerful brand experience

Course requirements

Open to all students in Years 10, 11 & 12.

Related degrees

Course presenters

Learn from industry experts

Dr Shaun Cheah

Dr Shaun Cheah

Senior Lecturer and Discipline Lead for Marketing Communication

Dr Cheah was in the corporate sector prior to joining the University of Canberra. He began his career in global creative agency Leo Burnett (in 1989), based in their world headquarters (in Chicago). Here he was placed on the McDonald’s International Division and was in a team which managed their global branding (and communication) campaigns. Thereafter he went on to manage other brands in the Asia-Pacific region (i.e. Visa International, Shell, KFC, Nestle, Citibank, Jaguar and Mercedes-Benz), the latter 2 as Regional Group Brand Director. He spent 14 years in the corporate world while his current career in academia spans 19 years (and counting). Dr Cheah currently holds a Bachelor and Master in Marketing Communication, and a PhD in Economics.

Submit your finished work

Portfolio Entry

Don’t let your ATAR define you. At UC, we know ATARs aren't everything. Thanks to Portfolio Entry, if you've got the will to get into university, we've got the way.

UC Creative Competition

The UC Creative Competition celebrates the creativity of Year 11 and 12 students from across Australia.

Contact us

Email us for more information about DiscoverFAD short courses for high school students.

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